Once again, sustainability plays a major role in public perception. We address three perspectives here: customers, employees and consultants. Another topic that will certainly make circles in the future is collaboration with influencers in the financial industry. Does it succeed in the way we know it, especially in connection with lifestyle products?
Here we go:
Food Monitor: "Sustainability and social responsibility: what customers and employees expect from brands"
Sustainability is seen as an attraction driver in marketing. But without a credible link to the brand's core values and specific performance evidence, it remains colorful actionism or irritating figures. Impact brands have a clear mission and offer concrete solutions. And these are important to consumers, as a study shows.
(article in German)
Nur 8% der Kunden glauben, dass Unternehmen tatsächlich verantwortungsvoll agieren. Was müssen Unternehmen tun, um als Impact Brands wahrgenommen zu werden? Eine Studie untersucht Erfolgsfaktoren und Chancenpotential 👇https://t.co/fPmCWxRxj8#sustainability #nachhaltigkeit pic.twitter.com/MPGh2vfNkf
— Innovestment (@Innovestment) January 7, 2021
Fonds Professionell: "Financial advisors discover their green conscience"
Does ESG already play a perceptible role in consulting? Do intermediaries already feel well versed in this topic? And which target group attaches particular importance to sustainability? A survey shows: The green conscience has already arrived among financial investment advisors.
(article in German)
Der europäische Verband für Finanzanlagenvermittlung (Fecif) ließ mehr als 2.000 BeraterInnen befragen, wie sie mit dem Thema nachhaltige Geldanlage umgehen. Mehr als die Hälfte nutzt bereits ESG-Kriterien bei der Beratung.https://t.co/OKt24aV0z1#sustainablefinance #ESG
— Innovestment (@Innovestment) January 11, 2021
Can financial products be credibly promoted via influencers? FinanceFWD is investigating this question. One of the challenges is to find the right cooperation partners. After all, financial products often don't fit in with the majority of influencers - which can easily make them look untrustworthy. So it's better to look at relevance rather than reach.
(article in German)
Jahrelang haben Fintechs einen Bogen um Instagram-Stars gemacht. Um eine jüngere Zielgruppe zu erreichen, setzen sie nun auf Influencer-Marketing. Doch lassen sich Finanzprodukte überhaupt so bewerben?https://t.co/PrSVnXddtj #fintech #influencermarketing #futureoffinance
— Innovestment (@Innovestment) January 13, 2021
Handelsblatt: "Deutsche Bank links executive salaries to eco targets"
Deutsche Bank will link the salaries of its board members to the achievement of sustainability targets. "It is our ambition to become a role model for sustainability in the financial industry and thus contribute to a more environmentally friendly, socially responsible and better managed economy," explained Deutsche Bank CEO Christian Sewing. The remuneration of the bank's top executives is to be based on specific sustainability criteria from 2021, he added.
(article in German)
Deutschlands größtes Geldhaus nimmt seine Führungskräfte für Nachhaltigkeitsziele in die Verantwortung. Die Deutsche Bank will so zu einem Vorbild in der Finanzbranche werden. Was denkt ihr: Glaubwürdig oder PR-Stunt? https://t.co/iI3NxjJA7n#futureoffinance #greeneconomy
— Innovestment (@Innovestment) January 26, 2021
