Investing in the mobility revolution

The days of vehicles with combustion engines are numbered: No more will be produced as early as 2035. However, the expansion of electromobility still lacks a charging infrastructure, especially away from the conurbations. emonet is rethinking the traditional concept of the filling station. The first plots of land in Saxony have already been purchased. From here, the plan is to continue nationwide. Get on board and invest in the market of the future!

Interest p.a.:

6  %

Start of interest calculation:

immediate interest

Payment of interest:


Min. investment amount:

€  500

Max. investment amount:

€  25,000  (private person)
€  100,000  (companies)

Investment type:

Subordinated loan E-charging infrastructure for Germany 1

Issue volume: 

€  500,000

Offer ends on: 

Oct 31, 2021

Contract period: 

Dec 31, 2024

Project owner: 

Markus Hörning GmbH

Investment amount

Your repayment including interest

Calculation Basis

Interest period:






3,5 years

Warning: The acquisition of this investment involves considerable risks and can lead to the complete loss of the assets invested.

project video: emonet
Power for your car

emonet CMO Andreas Guba, himself a convinced e-driver, describes in the video how emonet wants to improve the charging infrastructure throughout Germany and what you can contribute with your investment.

Online company presentation (in German)
Investment update: How emonet is driving the expansion of the charging infrastructure for e-cars

on Thursday, 09/30/2021 at 5:30 pm, approx. 45 min.

First-hand information: Meet the project leader Andreas Guba


Find out more about the project here to make your investment decision with the necessary background knowledge.

Project description

"The further development of electromobility is a forward-looking topic for German industry."

Federal Ministry for Economic Affairs and Energy

Germany is becoming electromobile: In 2020, around 194,200 new passenger cars with purely electric drives were registered - three times as many as in the previous year. In the first months of 2021, the figure will already be over 115,000. Only the expansion of the charging infrastructure is not keeping pace with the rapid development:

"2,000 charging points should be created per week, there are currently only 500 per month"

said Federal Minister of Finance Olaf Scholz in June 2021. The public charging infrastructure in Germany is currently a large patchwork of different, uncoordinated providers. Especially away from the metropolitan areas, the supply is not sufficiently secured. 

Public and semi-public charging points in Germany

As a brand of Markus Hörning GmbH (MH GmbH) - an experienced residential property developer - emonet wants to change that and is coming up with a clear concept.

"We are convinced that our concept will make an important contribution to the nationwide charging infrastructure in Germany. Our promise: We are where you are, reliable, simple. That's why we're starting where it matters most at the moment - in residential areas, business parks and central locations with office space in Saxony."

Andreas Guba, CMO emonet

The structure of the charging stations is modelled on the classic petrol station and thus clearly communicates the possibility of "electricity refuelling". This also applies to the prices, which are clearly and transparently presented for ad-hoc charging. Otherwise, the roaming tariffs of the associated providers apply.

In addition, emonet offers a favourable regional tariff with the emonet card, which regional partners can supplement with credits and promotions. Ideal win-win partners are, for example, car dealerships, tradespeople, municipalities, hotels, clubs and event organisers.

In addition, emonet offers car sharing, which is primarily intended to appeal to small businesses such as craftsmen, home services, delivery services, care services or freelancers. Vans or cars can be rented as needed, thus saving considerable costs. In addition to the additional income, emonet also utilises its own charging infrastructure.

emonet concentrates on rural areas, on small and medium-sized towns where there is a particularly high demand. In the Vogtland region, for example, the number of charging points per 100,000 inhabitants is far below 50.

The suitable plots of land for the e-charging stations are acquired directly by the municipalities. The focus is on residential areas with a high density of tenants, business parks and city centres with a lot of office space. The first four plots have already been purchased, and further plots are in the selection process. In Lengenfelder Straße der Freundschaft, implementation is already underway. Here, the first two Mennekes charging columns, each with two charging points, will be put into operation by the end of the year, as soon as the connections have been approved by the local energy company. Foundations and connection cables have already been set, the charging columns have been purchased and are ready.

In order to avoid possible supply bottlenecks, the construction material worth 150,000 euros has already been purchased and stored.

Planned charging points on the Straße der Freunschaft in Lengenfeld

The ramp-up of the public charging infrastructure on the larger properties is taking place gradually. Initially, carports with solar roofs, the supply lines and one or two charging points will be erected, each with a "sharing e-car". As the share of e-cars in the region increases, the remaining charging points will be retrofitted and the rented carport spaces will be converted into public charging points. As the share of e-cars grows, the demand will be met by further expanding the charging infrastructure. 

Investing early pays off
About the bonus conditions

If you invest by July 21, 2021, you will receive an additional 1 % interest p.a. on the capital you have invested. This brings the total interest payment to 7 % p.a.

By the way: We also offer you immediate interest on this project.

The design of the charging stations is modeled on the classic gas station and thus clearly communicates the possibility of filling up with electricity. This also applies to the prices, which are presented clearly and transparently. There are standard tariffs for free and public electricity consumption. In addition, there will be subscription models, ranging from short-haul to flat-rate, offering all users a service that meets their needs. They will also be partially financed through partnerships with companies, municipalities or car dealerships. The price advantage will be passed on to the users. The uniform emonet branding ensures recognition value.  

The plots are acquired directly from the municipalities. The focus is on residential areas with a high tenant density, business parks and city centers with a lot of office space. The first four plots have already been purchased, and further plots are in the selection process. Implementation is already underway in Lengenfelder Strasse der Freundschaft. Here, the first six Mennekes charging columns, each with two charging points, will go into operation in August as soon as the connections have been approved by the local energy company.

In order to avoid possible supply bottlenecks, the construction material worth 150,000 euros has already been purchased and stored.

Public and semi-public charging points in Germany

What convinced the Innovestment team to offer you this project?

Good ideas can be so simple! We are convinced by the concept and the approach as well as the experience and reliability of Markus Hörning GmbH, which is also expressed by the very good credit rating. We are also pleased with the approach of integrating the crowd, although the project would also have been financed in this way and the project will be implemented in any case. Projects like this deserve more visibility.

This speaks for emonet

  • large future market that will reliably grow strongly
  • high scalability of the concept with good margins
  • demand-oriented location where it is needed
  • project implementation has already started
  • Project owner is a solid and experienced project manager and developer with a strong financial background
  • No loss phase of the project after implementation, by expanding the offer with the rental of carports and garages

Voices on Emonet
Read what others say about the new project of Markus Hörning GmbH

Who is actually behind the project? Here we have compiled information about the company and its team. 

Markus Hörning

Markus Hörning (CEO) is an experienced businessman in the real estate and housing industry and a registered certified real estate appraiser with 18 years of experience. His goal is to provide needs-based and optimal solutions - not only in theory, but above all in implementation.

andreas guba

Andreas Guba (CMO) is a founder, technician and crowdfunding expert. The trained businessman for marketing communications is an enthusiastic shaper of the energy transition and a fan of new solutions and approaches. The topic of e-mobility has been driving the e-car driver for a long time.

Michael Klose

Michael Klose (emonet Partner) coordinates the constructional implementation of emonet projects as a lawyer for construction law. He is also responsible for coordinating requirements and land with the local authorities. His strong networking in the public sector of Saxony benefits him here.

"Individual transportation of the future will be e-mobility"
Interview with Markus Hörning from emonet

Even though electric cars are becoming more and more popular, charging remains a challenge. New ideas are needed - like emonet's solution: charging will be as easy as refueling! Find out how Markus Hörning and his team want to advance the charging infrastructure in Germany.

To the interview To the interview - Part 2

"The successful ones deal with challenges pragmatically and in a short way"
Interview with Andreas Guba from emonet

Why is the expansion of the charging infrastructure for e-cars so slow? Andreas Guba on the challenges of politics and network operators.  

To the interview To the interview - Part 2

Business model

Profits are generated from the sale of electricity through the charging points. Sales are based on two main pillars: Free sales at a clearly stated daily price and subscription models as a flat rate or by the kilometer.

Through partnerships with residential landlords, the car trade and other tradesmen, municipalities or larger companies, subsidies will be obtained to reduce the tariff charged to end users.

The green power will be purchased from the local power provider for approximately 21 cents per kWh. A sales price of 45 cents per kWh is to be achieved via a mixed calculation.

"Individual transportation of the future will be e-mobility"
Interview with Markus Hörning from emonet

Even though electric cars are becoming more and more popular, charging remains a challenge. New ideas are needed - like emonet's solution: charging will be as easy as refueling! Find out how Markus Hörning and his team want to advance the charging infrastructure in Germany.

To the interview To the interview - Part 2

A good basis for making an investment decision always includes the corresponding business figures.

Selected financial data

Here you will find actual and target figures as well as an earnings forecast.

For emonet a separate unit will be created within Markus Hörning GmbH, which will contribute to the overall result of Markus Hörning GmbH. Interest and repayment will be generated from the project business.

In the worst case Markus Hörning GmbH steps in at maturity, so that the risks for delays are not borne by the investors. Thus you have the security that MH GmbH is fully liable for emonet.

Financial figures (plan)
Project emonet

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Get a better overview of the industry and its environment so that you can better assess the market.

The demand for charging points cannot be met in the foreseeable future

There are around 41,000 public charging points for electric cars in Germany (as of March 2021). According to the plan, this number is to be increased to 207,000 by 2025 (source: Statista). That's just the beginning: 30 percent of all 59 million passenger cars in Germany are to be purely electric by 2040. That's 17 million passenger cars, for which at least 5 million charging points are needed.

At the moment, the charging infrastructure is still very heterogeneous and often causes confusion with different plug standards from manufacturers and different tariffs from providers. Energy companies operate 80 percent of them. In order to achieve nationwide expansion, additional providers will be necessary, including rental companies, hotel operators, or even companies like Markus Hörning GmbH with emonet.

There is also a big difference in the density of the infrastructure between the metropolitan areas and the so-called rural areas, which also include small towns. In rural areas in particular, charging stations are often located at less frequented sites and therefore have lower utilization rates than those in metropolitan areas. On average, a public charging station in Thuringia, for example, has a capacity utilization of 20 percent (MDR research). 

Share of e-vehicles
New Registration

emonet brings the charging points to the people

Accordingly, the choice of location plays a decisive role in capacity utilization. This is where emonet comes in: Nine out of ten e-car owners charge their vehicles at home or at work. At home, that currently still means home, because that is where most privately used e-cars are currently located.

However, 57 percent of all German citizens do not live in their own homes, but in rented apartments. Access to a charging station is not as easy as in a garage at home. If the number of new car registrations remains at the current level and 30 percent of all cars in Germany are electric by 2040, according to the estimate of the Federal Motor Transport Authority (KBA), around 9.7 million cars will then be parked in residential areas with rented apartments and will need to be charged. 

What makes emonet different from other providers?

"With our emonet brand, we are going where charging points are urgently needed: in the cities outside the conurbations, and specifically in residential areas, commercial areas and city centers with lots of office space. In other words, where people live and work and not on greenfield sites. To this end, we are entering the market with a clear brand promise and a strong focus on service."

Andreas Guba, CMO emonet

Partnership models ensure attractive charging prices and also give companies the opportunity to provide their customers with additional added value. Car dealerships, for example, can provide the charging infrastructure and thus improve their sales of e-cars and their customer service. Housing administrations or landlords increase the attractiveness of their residential quarters by offering their tenants charging options. Companies can offer their employees free charging as a benefit, and municipalities can position themselves as modern administrations by offering charging options in the city center. The possibilities are countless.

9 out of 10

Facts and figures are not everything. Here you will find more information worth knowing as well as regular news.

What makes emonet's concept so special?

  • E-filling stations are created in Germany at the locations where they are most urgently needed
  • The sites are owned by the operator, Markus Hörning GmbH, and the operation of the sites is secured for the long term
  • The charging infrastructure is adapted to the respective conditions of the locations and operated in cooperation with regional partners
  • Very good credit rating: Markus Hörning GmbH has received the Crefo certificate "CrefoZert" for very good credit rating in 2021. Only about 2 percent of all German companies receive this certificate.



As a member of the DGNB (Deutsche Gesellschaft für Nachhaltiges Bauen e.V ), the official German representative in the World Green Building Council, MH GmbH is committed to the sustainable design of our living spaces of tomorrow. In addition, the company is also a certified supporting member of the DGSV (Deutsche Gutachter und Sachverständigen Verband e.V.). 

soziales Engagement

MH GmbH is deeply rooted in its region and is involved here in many ways. This includes supporting kindergartens and schools with equipment and financial resources as well as supporting the Lengenfeld youth fire brigade and the sports clubs FSV Treuen, VfB Lengenfeld 1908 e.V., VfB Auerbach, Reichenbacher FC and SG Rotschau e.V.  

Logo Talentschmiede

MH GmbH is the main sponsor of the initiative "Talenteschmiede bewegt", which supports young people in their choice of profession and studies well before they leave school. Only those who know their talents can choose a profession that suits their own personality. The concept of the NaturTalent Stiftung gemeinnützige GmbH has accompanied more than 30,000 pupils so far. 

emonet in the press
Here are excerpts from the media coverage (available in German only)


Platzhalter: Presseberichte werden hier verlinkt

Online presentation for investors (in German)

Investment update: How emonet is driving the expansion of the charging infrastructure for e-cars

A recent study by Autoscout24 says: 41 percent of respondents rule out buying an e-car. Besides the costs, the lack of charging infrastructure is the most frequently cited reason for rejection. How can the transport revolution succeed in this situation?

emonet is tackling the issue exactly where the shoe pinches the most: in areas with a high stock of rental flats, in commercial areas and in urban areas with a lot of office space.

Find out what's new in our Investment Update by Andreas Guba on 30.09. and let yourself be electrified by this exciting topic!

register here
Investment Update: Wie emonet den Ausbau der Ladeinfrastruktur für E-Autos vorantreibt am 30.09.  um 17:30

Would you like to find out more background information?
Here you can read answers to the questions that other investors have asked

Our charging stations are covered by an electronics insurance policy for the charging pole and connected chargers. It covers destruction, unforeseen events, loss and force majeure as well as design, material or workmanship defects.

The first Mennekes charging stations require a visual inspection every six months and maintenance every four years. The electronics are maintained remotely.  

This means that the planned utilisation of the charging stations is not affected: Four vehicles per day and charging point can charge 50% of theirs for eight hours.

Yes, there are. We are currently taking a close look at the underground car park infrastructure of the company "Heimladen", through which interested tenants can rent a box in the emonet look.  

However, in rural areas such as small towns and commercial areas, including the Vogtland, outdoor solutions will play the main role. Underground garages are less common here than in conurbations due to the space available in outdoor areas.

There are several reasons:  

  • The topic of charging infrastructure concerns everyone. Through crowdfunding, we involve a broader public in the project and let them benefit from it.  
  • Traditional financial institutions (banks, leasing companies) are still hesitant about the business model of charging infrastructure operation because there is little experience to validate it.
  • We need funds with short maturity. Traditional mezzanine financing is not much cheaper or requires disproportionately high collateral.

The latest status in the immediate vicinity can be viewed at https://ladesaeulenregister.de. All reported public and semi-public charging points are registered here. In figures: According to the German Association of the Automotive Industry (VDA), there are currently just over 41,700 charging points in Germany. That is around 50 charging points per 100,000 inhabitants. We estimate that between 2,000 and 3,000 charging points per 100,000 inhabitants are needed if 30 percent of all registered vehicles are to be electric by 2040. There is still a lot of room for improvement.

A charging pole can contain several charging points. A wallbox is usually one charging point. Each charging cable that can be connected to a piece of hardware at the same time is an additional charging point.

The battery in the e-car stores direct current and delivers it to the technology in the same way. The power grids in Germany transport alternating current. Therefore, the charging current must be converted. This happens either in the hardware before the charging point (charging station) or in the vehicle.If the current has to be converted to direct current in the vehicle, this reduces the charging speed. That's why fast charging stations (Superchargers) output direct current that has already been converted. This happens with a power of up to 300 kW - a challenge for the power grid!

Charging points, on the other hand, where vehicles draw alternating current, have an output of up to 22 kW.

By way of comparison, vehicle batteries with a capacity of 40 kWh require 20 minutes at the Supercharger and around 3.5 hours at the 22 kW charging point for a complete charge.

Yes, here the industry and the authorities have agreed on standards for charging with AC (alternating current) and DC (direct current). For AC charging, "Type2" plugs are generally used, and for DC charging, plugs with the "CCS" (Combined Charging System) standard.

According to the ADAC, 10 million electric cars would mean an additional electricity demand of about 5.6 percent or 30 TWh. That would be bearable for the German power grid as a whole. The challenge is the electricity demand at the specific charging point.

A German household has a connection of 14.5 kW; with hot water heating, it is 34 kW.

A charging point that charges a battery with the capacity of 40 kWh in a manageable time (about 3.5 hours) has a connection value of 22 kW. The e-charging stations of emonet contain up to 20 charging points. If several e-cars are charging at the same time, this will have an impact on the adjacent power grid.

You can imagine what this means for the fast charging stations with connections up to 300 kW.

The solution to these stresses is buffer storage, which temporarily stores electricity during charging breaks, which is then available in the appropriate quantity during peak times.

To protect the power grids, different peak times are defined depending on the region, at which the charging infrastructure is disconnected from the grid for approx. 1.5 hours in the morning and 1.5 hours in the evening. Furthermore, several charging points have to be connected in series, so that several people willing to charge have to share the power when charging at the same time. This increases the charging time by a factor of vehicles.

To counteract both impairments, buffer storage is indispensable and must be dimensioned according to the quantity of charging points in the specific case of emonet.

The main providers of public charging infrastructure in Germany are the electricity suppliers (80 percent of the charging infrastructure) and the major manufacturers of e-cars (Superchargers on European highways - Ionity or Tesla). In addition, there are more and more providers like emonet, which build charging infrastructure tailored to regions. It will take everyone's effort to meet this challenge. Different business models will result in the networks. Intensive work is currently being done on a national and European standard with regard to charging and payment options.

We are looking for sites in residential areas, in commercial areas and in city centers with a high proportion of offices. The respective power grid operator must enable connections that correspond to the planned number of charging points with storage support.

Goals of Sustainability (SDGs)
The emonet project makes a special contribution to these goals:

Symbol 7 of the UN goals for sustainable development: Affordable and clean energy Symbol 9 of the UN goals for sustainable development: Industry, innovation and infrastructure Symbol 11 of the UN goals for sustainable development: Sustainable cities and communities Symbol 12 of the UN goals for sustainable development: Responsible production and consumption

More information on the United Nations' 17 Sustainable Development Goals (SDG) can be found on the Corporate Social Responsibility page.

You can also give away your investment sustainably

Cash gifts are popular, but rather boring as a note in an envelope. Tangible assets also make good gifts and are better protected against inflation than cash. With our "Sustainability as a Gift" programme, you can simply give your investment as a gift. For children, this means a financial stepping stone for birth, school enrolment, confirmation or initiation. At the same time, your gift contributes to financial education. Just as well, of course, you can also give sustainability as a gift to adults - for an engagement, marriage or even the start of a university degree.

More Information>

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If you have any questions about this, please email us at [email protected] or call us at +49 30 577 010 870.

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