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"The successful ones deal with challenges pragmatically and in a short way" Interview with Andreas Guba from emonet
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Aug 20, 2021
Interview Andreas Guba

E or not E - that is not a question for Andreas Guba. The emonet CMO is enthusiastic about the topic of e-mobility, both privately and professionally. In the course of his work, he has gained a lot of practical experience. In this interview, he shares his knowledge with us, takes a look abroad and states what he expects from local politics.

INN: How did you get into e-mobility?

AG: I am involved with many crowdfunding projects. More and more of them have to do with mobility issues. I have also been interested in this topic independently for a long time. I am a convinced car-sharing user and e-car driver when my bicycle is not in use.

With Markus Hörning GmbH, we have partially financed many real estate projects via the crowd. So the offer for e-mobility was on the agenda as added value for our own properties. This quickly turned into a concept, as the supply of future e-cars in residential neighbourhoods in the smaller cities in Germany is currently zero and a public charging offer will be necessary in the residential neighbourhoods. In the area of rental flats, the charging infrastructure will help determine the value and potential rental income in the future.

INN: What are the challenges and how do you deal with them?

AG: The existing power grid at the demand points often does not have enough capacity for the demand of several charging e-cars. Intelligent load management is required here, which distributes the available capacity among the charging e-cars. This can slow down the charging process, especially at peak times. To eliminate this phenomenon as much as possible, we install buffer storage units in front of the charging points, which charge a supply when the system is idle. Full charging current is then available when needed.

The networks are assigned to different network operators in the cities. This means: different contact persons, different processes. This is relatively time-consuming.

We are bringing partners from the region into our project who have an interest in a needs-based charging infrastructure. These already include car dealerships, housing associations, municipalities and public utilities. It is clear to us that we can only get this topic off the ground together.

INN: What would you like to see in politics?

AG: That it speeds things up in Germany and links the various instances for faster processing. The course has been set, but the road is rocky. The funding procedure for the public charging infrastructure is lengthy, many things have to be taken into account here.  

The electricity grids in the cities and on the motorways are at the limit of their capacity and need to be expanded. In my opinion, the priorities for investments in infrastructure measures need to be reordered.

Capacities are particularly thin in rural areas.

INN: What do you understand by rural areas?

AG: This refers to the areas outside the conurbations. This includes, for example, small and medium-sized towns where a large proportion of Germans live.

INN: What are best practices from other countries?

AG: In Norway, everything that is possible in terms of capacity has been exhausted. There, e-mobility now accounts for more than 50 percent of the total. This is due to the now well-developed charging infrastructure, massive financial incentives for car purchases, ancillary costs and free parking everywhere. The country is now reaching its limits and is gradually reducing the financial incentives. In the fast-charging sector, it is still difficult in Norway's cities, while rural areas are underpopulated with public charging stations.

In essence, the successful ones are dealing with the challenges pragmatically and in a short way.

INN: How quickly is the technology for public charging stations developing, will the ones we have now soon become obsolete again?

AG: There is a lot of movement.  Basically, every public charging station must be designed in such a way that it can meet future standards that are currently being developed throughout the EU. When unrestricted use comes, for example, it must be possible to make common electronic payments at the charging station. In this respect, there is investment security on the hardware side for charging stations in the AC and DC area. Due to the increasing number of units, prices are slowly falling. And many manufacturers are linking further hardware components to the charging pole, such as the meter and the buffer storage.

INN: Why should investors invest in emonet?

AG: The course for e-mobility has been set, but the charging infrastructure needed to achieve the federal government's goals is missing.  

We are starting where the need for public charging infrastructure will remain high in the long term: In the cities outside the conurbations, where people live for rent and where they work. On their own properties. This puts us close to our core competence, housing construction and renovation.  

We believe that the existing charging infrastructure will help determine the rental price in the future. Very few tenants have their own parking spaces with wallboxes, so they will have to rely on public charging points.

In addition, we will tap into further income in this context once the project is up and running. We are considering a car-sharing fleet for private and commercial use in cooperation with regional car dealerships. And we would like to complement the e-fuelling stations with services such as ATM or snack machines, if it suits.

We are starting where we know our way around and are strongly networked, in Saxony.

We are solidly positioned and have very good earnings with our daily business. In this respect, everyone invests with a manageable risk in a market that will grow incredibly due to its very circumstances.

About Andreas Guba, CMO emonet:

CMO and project manager Andreas Guba is a founder, technician and crowdfunding expert. The trained businessman for marketing communication is an enthusiastic shaper of the energy transition and a fan of new solutions and approaches. The topic of e-mobility has been driving the e-car driver for a long time.

Are you curious?

Click on the offer profile to find out more about the current emonet investment project and to support the development of a needs-based e-charging infrastructure in Germany yourself.

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